Smith & Hawken Boutique
Target purchased the Smith & Hawken brand in January of 2010. At that time our group was asked to create a brand positioning strategy for the a new, high-end line of Smith & Hawken patio and garden products for Target. This project would ultimately include an interactive boutique; internal and external media; in-store signage; print ads; packaging; testimonial quality videos; and finally mobile and social solutions.
